10 Emails Your Fitness and Wellness Business Should Be Sending
January 21, 2025
Email is one of the most effective marketing tools for fitness and wellness businesses of all sizes. In fact, 31% of consumers globally engage with brand emails two to five times per week, making it a vital channel for building relationships and driving growth. While creating multiple emails might feel overwhelming, remember that a little effort can go a long way. Consistent and thoughtful email communication not only keeps your business top of mind but also strengthens client engagement.
Whether you’re welcoming new clients to your studio or spa, or nurturing long-term regulars, these emails are key to fostering relationships and boosting your bottom line. We’ve compiled ten essential trigger and one-off emails every fitness or wellness business should send to help you get started.
Must-have automated emails
Trigger emails are automated and sent as soon as a specific action or milestone takes place, ensuring timely and relevant communication. Here are five trigger emails that you should have ready to go.
The welcome email
Send this email immediately after a client’s first booking or when they subscribe to your email list to make a great first impression and lay the foundation for a lasting relationship. This will give you the opportunity to describe what you offer and is a great way to set the tone for future interactions with your clients.
The thank you email
After each appointment, session, or class, send your clients a "Thank You" email to show your appreciation for their business. Expressing gratitude strengthens your connection with clients and helps foster loyalty, which is key to retention. To make it even more effective, consider adding a "Book Today" button at the end of the email. It’s a helpful feature that provides a convenient way for clients to schedule their next visit.
The book again email
This could be the most important email you send. For clients you haven’t seen in a while or those who may have stopped visiting, take the opportunity to reconnect and remind them to book their next appointment. Use this email to highlight specials or discounts as an added incentive to bring them back.
The feedback request email
Sending feedback request emails is essential for your business to connect with clients and continually improve your offerings and client experience. Ideally, these emails should be sent 24 to 48 hours after a class, session, or appointment while the experience is still fresh in the client’s mind.
Keep the tone warm and inviting, emphasizing how much you value their input. Make it easy for clients to share their thoughts by including a direct link to a simple survey or feedback form. Also be sure to highlight how their feedback helps you enhance your services and thank them for taking the time to share their experience.
The reminder email
Booking reminder emails help lower the chances that your clients will miss an appointment or class. These timely reminders reduce no-shows, improve client retention, and keep your business top of mind, creating a seamless experience for you and your clients. These reminders can notify clients about an upcoming session they’ve already scheduled or prompt them tobook their next appointment.
For upcoming appointments, include details like the date, time, and location, as well as any preparation tips. When nudging clients to book another appointment or class, highlight the availability and any available promo offers, and add a direct booking button for convenience.
Must-have one-off emails
One-off emails are sent occasionally or as needed, typically tied to seasonal campaigns, special announcements, or promotions. Here are five one-off emails that you should incorporate into your email strategy.
The promotional email
When setting up promotions and sales for your business, it's important to reach as many people as possible. One effective way to do this is by using your email list. Whether you're promoting a seasonal sale, a flash deal, or an exclusive offer for loyal customers, sending promotional emails can create excitement and encourage immediate action.
These emails attract new clients and re-engage existing ones, especially those who appreciate a great deal. When drafting promotional emails, don’t forget to include an expiration date for the offer to create a sense of urgency to book.
The newsletter email
Have some great updates to share with your clients? An email newsletter is the perfect way to keep them informed about what’s happening at your business and keep your brand top of mind. Sending newsletters consistently fosters stronger client relationships, encourages repeat bookings, and attracts new clients to explore what you have to offer.
These emails are a great opportunity to share updates, like new classes, upcoming promotions, or additions to your service menu. You can also include valuable tips and insights, such as wellness advice, self-care routines, or success stories from your community. And don’t forget to use your newsletter as a friendly reminder that it might be time for a visit.
The testimonial email
A testimonial email is a powerful way to build trust and credibility with your audience by showcasing real experiences from satisfied clients. Sharing stories about how others have benefited from your services not only encourages prospective clients to give your business a try but also inspires existing clients to explore new services or classes.
Whether you choose to highlight a specific client’s journey or feature a collection of glowing reviews, these emails demonstrate the value of what you offer in an authentic and relatable way. Testimonial emails effectively leverage social proof to strengthen connections and drive action.
The seasonal email
Seasonal emails are a great way to connect with your clients during key times of the year, from holidays to seasonal transitions. These emails can feature themed promotions, special offers or timely wellness tips relevant to the season. For example, a spa or gym might offer a "New Year, New You" package in January or suggest specific services to decompress from the holiday rush. Seasonal emails not only help boost engagement but also create a sense of urgency with time-limited offers, encouraging clients to act quickly.
The announcement email
Announcement emails are your go-to for sharing exciting news about your business. Whether you’re introducing a new class, launching a special service, or expanding your schedule, these emails keep your clients informed and engaged.
Enhance your email marketing strategy with Attentive
Email marketing tools help you automate, segment, and personalize your communications, ensuring you deliver the right message to the right audience at the perfect time.
Mindbody has partnered with Attentive to seamlessly integrate email into your marketing strategy. Attentive’s pre-designed templates are tailored for fitness and wellness businesses, making it easy to create professional, automated emails that resonate with your audience. Plus, the tool allows you to combine the power of email and SMS so you can drive growth like never before.
