Attracting and retaining top talent is critical to any organization’s success. And in the highly competitive wellness services industry, having an engaged and experienced workforce is one of your most valuable assets. But with so many companies competing for candidates with the same skills and proficiencies, it’s important you stand out.
One of the best ways to captivate potential hires, highlight open job opportunities, and promote your organization’s culture is through social media recruiting.
After all, as social networks continue to grow and people spend more time on platforms like Facebook, Instagram, and Twitter, it’s crucial your brand develops a presence there too.
Here are a few tips to help you successfully leverage social media for your recruiting efforts.
1. Create a separate account just for recruiting
When you’re using social media for recruitment, it’s best not to use a personal account. Often personal profiles contain opinions and other information that is irrelevant to job seekers and may not align with your brand. Additionally, your company’s primary account may focus on promoting content that targets current and existing customers rather than job seekers. By creating an account for recruiting purposes only, you can ensure all messaging is designed to attract talent.
3. Regularly share “slice of life” content
When a job seeker is evaluating an employer, they often turn to social media for clues about the company’s workplace, team, and culture. You can make their research easier by giving them a glimpse into daily life within your organization. Be sure to regularly share photos of your facilities, employees in action, and social events such as holiday parties and weekly happy hours. This allows candidates to envision themselves as part of your workforce and helps build excitement about open positions.
4. Get your workforce involved
While your recruiting account can provide potential candidates with a good idea of what it’s like to work for your company, employee posts are often considered more relatable and honest. That’s why it’s a good idea to encourage team members to tag your organization’s official social media accounts when they share their own photos of company events or life around the workplace. When relevant, re-share their content from your recruiting account.
Additionally, urge employees to share links to job openings to their personal networks and consider incentivizing this action with an employee referral bonus.
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