Effective Lead Capture Strategies for Your Fitness or Wellness Business

Whether you run a fitness or wellness business, attracting and capturing leads can be challenging. It's one thing to grab a potential client's attention but getting them to fill out a form and eventually walk through your door is another obstacle. The key to gaining new clients is effectively capturing and nurturing those leads so they want to sign up. Here are some best practices and actionable tips that your business can use to capture and engage potential clients.  

Create an appealing website

A well-designed website can help potential clients discover and learn about your business and easily book classes or appointments. Your online presence is often where you make a first impression, so you'll want to grab attention from the first point of contact.  

Optimize landing pages

An optimized website can be a powerful tool for driving traffic and converting prospects into clients. You can increase your search engine visibility by enhancing your website (page content, links, meta titles, descriptions) with specific and relevant keywords related to your business. When potential clients search these terms, your business is more likely to appear at the top of the search results. Download our checklist to learn how to incorporate SEO best practices for your fitness studio or to improve your salon or studio's SEO. 

Create clear and attention-grabbing CTAs

Compelling call-to-actions (CTAs) motivate your potential clients to interact with your website and perform a specific activity, such as signing up for a newsletter or downloading a piece of content. These CTAs should be clear and easy to find on your website.  

Pro tip: CTAs like “Download the Workout Plan”, "Book a Free Class", or "Get 20% of Your First Treatment" can grab their attention and encourage them to take the next step in the customer journey.  

Use lead capture forms

Integrate lead capture throughout your website to increase the chance of a conversion. Remember that prospective clients are more likely to provide their information in exchange for something valuable, such as a piece of content or a discounted service. When using lead capture forms, ensure they're easy to fill out and only ask for essential information, such as the person's name, email address, and phone number.  

Pro tip: Lead management tools can help you maintain a record of prospect information in a centralized location and allow you to follow up with them in the future.  

Use website popups

Lead capture popups are website popups designed to generate leads. They include signup fields and offer incentives, such as an email newsletter signup or promo offer, in exchange for the prospect's contact details. These popups are a great way to build up your customer base by prompting leads to act. 

Pro tip: You don't want to overwhelm website visitors, so limit the number of popups. Also, consider using a sense of urgency by mentioning limited-time offers, such as "Only a few spots left," to motivate prospects to take action quickly. 

Implement chatbots

AI bots, or chatbots, use a conversational approach to marketing, providing 24/7 engagement with potential clients visiting your website. These bots allow prospects to ask questions and receive instant answers while seamlessly gathering their contact information for you.

Run targeted ads

Digital ads are an effective tool for reaching and connecting with a broader, relevant audience.    

Use lead generation ads

Lead generation ads, including paid search, paid social, and display ads, are created to gather data and contact details from individuals who click on them, including their name, email address, and phone number. These ads use prepopulated forms to simplify the signup process, enabling you to gather top-quality leads without requiring a website. Instagram, Facebook, Google Ads, Twitter, and LinkedIn are among the most popular platforms for lead generation ads. 

Pro tip: Make sure to target the right audience by using detailed options such as location, interests, behaviors, and demographics. Also, keep your CTAs simple and direct, such as "Get started now" or "Join today." 

Try retargeting ads

Use retargeting ads to re-engage users who have previously interacted with your business but did not convert, giving you another opportunity to turn them into leads.  

Pro tip: Consider conducting A/B testing using different ad variations to determine the best performing images, formats, and copy for your audience. 

Implement email marketing

Email marketing is a practical approach to capturing and nurturing leads throughout the customer journey.  

Create a newsletter

Email newsletters allow you to generate and nurture leads and gradually build relationships with your target audience. When prospects opt into regular emails, you help establish a familiar presence in their inboxes and keep them updated on your business, including promo offers and updates to your services. Newsletters should include relevant and helpful content that engages your audience. Additionally, CTAs should prompt potential clients to take the next step, such as encouraging them to take advantage of limited time offer.  

Build a nurture campaign

Email nurture campaigns help build relationships between your brand and your target audience through periodic emails. When running these campaigns, monitor how your subscribers interact with your emails. Use this information to tailor your emails to appeal to different segments of your audience based on their interests, behavior, and stage in the buyer's journey. 

Present enticing intro offers

Introductory offers are designed to grab potential clients' attention and entice them to try out your product or service for the first time. These promos typically include incentives such as discounted rates or free trials, making it easier for potential clients to experience what your business offers.  

Offer a free or discounted class or service

Offering a free or discounted class or service allows potential clients to experience the value of what you offer without committing. It's also a great way to showcase the quality and benefits of your services, helping to build trust and confidence. After experiencing your business, they're more likely to take a step towards becoming regular clients. Platforms like the Mindbody app allow you to easily market offers to your target audience. 

Set an expiration date

Setting a deadline for a promotion creates a sense of urgency and encourages potential customers to take immediate action. A limited-time offer motivates them to act quickly before the deal expires, reducing the likelihood of procrastination and forgetting about it.