How Salons and Spas Can Boost Business with TikTok

These days, social media is an invaluable marketing tool for businesses across all industries. One social platform that's gained immense popularity over the last few years? TikTok. With its viral trends, creative content, and massive user base, TikTok offers a unique opportunity to reach prospective customers in a highly visual and engaging way. This is especially true for salons and spas.  

Looking to leverage TikTok for your beauty or wellness business? Here are 7 ways to get started. 

1. Showcase services and treatments  

TikTok is an ideal place to showcase your salon or spa's services and treatments in a visually appealing way. Create short, attention-grabbing videos that highlight your unique offerings: a trendy haircut, a relaxing massage, or an eye-catching nail art design. Don't forget to capture the transformation process, behind-the-scenes footage, and satisfied customers' reactions too.  

2. Demonstrate expertise 

Positioning your salon or spa as an authority in the industry is crucial for building trust and credibility. Use TikTok to share tips and tricks, product or treatment demos, skincare routines, or styling tutorials. By offering your expertise, you’ll establish your brand as a go-to resource and attract potential customers to your brick-and-mortar.  

3. Leverage user-generated content 

Encourage your clients to create and share their TikTok videos featuring their experience at your salon or spa. Consider running challenges or contests where participants showcase their favorite looks, creative hairstyles, or post-treatment selfies. User-generated content not only promotes your business but also fosters a sense of community and engagement around your brand.  

4. Stay on top of trends 

Use the Discover page to stay on top of the latest TikTok trends and challenges and find creative ways to incorporate them into your content. Whether it's a dance routine, a beauty hack, or a viral hashtag challenge, participating in trending topics can boost your visibility and attract a wider audience. Adapt these trends to showcase your services or put a unique spin on them that aligns with your brand.  

5. Collaborate with influencers  

Partnering with TikTok influencers can be a powerful way to reach a larger audience and gain credibility. Identify influencers in the beauty, wellness, or lifestyle niches who align with your salon or spa's values and aesthetic. Collaborate on sponsored content, tutorials, or testimonials that highlight your offerings. Influencer partnerships—especially local ones—can introduce your business to a new set of followers and potential clients. 

6. Highlight transformations 

One of the most compelling aspects of the beauty industry is the transformative power of treatments and services. Capitalize on this by sharing before-and-after transformations on TikTok. Whether it's a dramatic chop, skin care results, or makeup before and after, these videos capture attention and drive engagement.   

7. Go behind-the-scenes 

Offer your TikTok followers an exclusive, behind-the-scenes look into your salon or spa. Showcase your talented team, share ongoing education or new products, and provide a look at your day-to-day operations. Viewers will appreciate the opportunity to connect with your brand on a more authentic (#nofilter) and personal level.  

By embracing the creativity, trends, and interactive nature of TikTok, businesses like yours can build brand awareness, promote their services, and foster a community of engaged customers.  

As you take TikTok on, don’t forget to be authentic and, most importantly, have fun.