2023 Calendar: Getting Ready for the Holidays at Your Salon or Spa

Now’s the time to prepare for the holiday hustle and bustle at your salon or spa. This season, there’s a huge opportunity to grow your clientele and increase revenue. With so much to do—stock inventory, create holiday gift packages, and market seasonal offerings—you’ll need all the time you can get to ensure your clients are happy and your business is profitable during the most wonderful time of the year. With that in mind, we’ve created a step-by-step calendar to keep you and your team on schedule. Happy planning and happy (almost) holidays!

October

Set up your software for success.

More than half of consumers start shopping before November 1, so you’ll want to be ready as early as possible. If you’re a Mindbody customer, this might include creating a promo code, selling online gift cards, and logging and adjusting inventory.

Update your service menu.

According to the 2022 Mindbody Wellness Index, 78% of consumers say wellness is more important than ever and 65% consider beauty and grooming a part of wellness. That means consumers may be more likely to try out new services at your business. Consider adding express services to your menu to allow for more client bookings during the busy holiday season to bring in additional revenue.

Schedule your holiday email marketing.

This task can be easily delegated to a member of your team. Give them a copy of The Complete Guide to Email Marketing for best practices.

Don’t forget: October is Breast Cancer Awareness Month. Consider offering donation-based service add-ons or participating in an awareness event with your team to support the “pink” cause.

November

Schedule a meeting with your team.

Go over your holiday schedule, explain promotion specifics, and answer any questions they may have. If you’ve been thinking about adding an AI assistant to your front desk, now might be the perfect time to do so. The more supported your team is, the less stressful (and more successful) the holidays will be.

Use text message marketing to support deadlines...

...especially if you plan on running one-day-only promotions for Black Friday, Small Business Saturday, and/or Cyber Monday. With Marketing Suite, you can use two-way text messages to promote your holiday offerings.

Set the holiday mood.

The day after Thanksgiving (aka Black Friday), put up decorations like snowflakes, velvet accents, glitter, and lights to resonate with clients, regardless of their background. Need inspiration? Check out our Pinterest board for salon and spa holiday decor.

Remember: November, aka “Movember” is dedicated to raising awareness of men’s health issues. If you’re a hair salon or barbershop, host a donation-based, mustache styling workshop. If you’re a spa, donate a portion of the proceeds from men’s services.

December

Check in with your team.

Thank your staff for all of their hard work this season and throughout the year. With so many other obligations during this time, wait to schedule any team celebrations until after the new year.