How to Redesign the Website for Your Appointment-Based Business

As a successful appointment-based business, you know that your website is an irreplaceable marketing tool to attract new clients. That's why you've invested time and money into building a website that offers a good user experience, SEO-rich content, and engaging web design. 

But with any marketing effort, there's often room to improve—and if your website has been live for a while, it may be time for a revamp, or perhaps a full website redesign. 

Download this guide to update your web design and functionality, including specific ways to improve your website for both visitors and search engines like Google. 

Inside, we'll cover: 

• Website analytics to see how your current site is performing—and to measure the success of your revamped or new website

• Layout essentials, including photo and video content as well as CTAs that encourage users to take action

• Content to boost your website, including a blog, testimonial page, and/or appointment scheduling functionality

• Search engine optimization (SEO) and ways to optimize your site outside of incorporating SEO-rich copy