How to Market to College Students

Each fall, your local college or university welcomes a new class of students. So, too, should your business welcome a new batch of clients. Just because students are enrolled in their academic courses doesn’t mean they don’t want to book an appointment or class at your business. You’ll want to market your business to college students differently than the way you approach your other target segments.

Download this guide to learn the top eleven ways your salon, spa, fitness studio or wellness business can draw in college students this semester, including:

• Why you need to focus on Instagram, not Facebook
• Ways to introduce your business on campus
• The benefits of hiring students for part-time positions
• The importance of being mobile-friendly