Marketing Suite Playbook for Salons, Spas, and Wellness Businesses

As a salon, spa, or wellness business owner, you want to stay connected to your community, retain your clients, and keep your business top of mind.

With Marketing Suite, you can personalize and automate your communications to promote your services. With ready-to-use campaign templates and automations, you can tailor your messaging to earn and build loyalty for months (and years) to come.

Ready to dive in?

This Marketing Suite Playbook is your complete guide to implementing a strong retention strategy. We’ll walk through four “plays” in detail and give you the tools and templates you’ll need to convert walk-ins, win back lost customers, and create long-term clients.

Play 1: Share the latest

New services, new hours, or new team members? Tell your clients about the latest happenings at your business.

Keep clients up to date.

A lot can change at your business in a short time. Maybe you’re offering a new facial or nail service. Perhaps you have a new member of your team or extended hours. Whatever it might be, share the latest and greatest with clients in the What’s New template. They’ll be thrilled to have (even more) reason to come in.

Play 2: Promote services, memberships, and products

Let your clients know all about the amazing services and products you have waiting for them.

Let Marketing Suite do the work for you.

Make the most of each appointment (and improve your bottom line) by increasing your average ticket value.

Have Marketing Suite promote add-on services and must-have products every time your clients book. For new clients, you can send the New Client Special template to further entice them to spend.

Recurring revenue never hurt anyone, either.

Turn on the First-time Visitor Welcome automation, and send your first-time clients an email detailing the benefits of becoming a member at your salon, spa, or wellness business. You can take advantage of readymade messaging, too, with the Become a Member template.

Play 3: Win back lost clients with promotions

Haven’t seen some of your clients in a while? Let’s change that.

Marketing Suite can help you reconnect—automatically.

There might be any number of reasons your clients haven’t been to your business recently. No matter the reason, you need to check in. In the past, you may have gone through the painful process of segmenting lapsed clients in an effort to reach out.

No need for that level of effort anymore. Marketing Suite does it for you. Set the 45 Day Re-engagement automation and send emails to all clients who haven’t come to your business in the past 45 days. Send a promotional offer with the Spring Special template or the Buy a Series and Save template.

Use Offer Builder to spotlight existing promotions within your software directly in the email. Marketing Suite’s email editor automatically generates a call-to-action (CTA) button that makes it easy for clients to check out.

Keep clients coming back again and again.

With new, advanced segmentation in Marketing Suite, clients receive an email and/or text when a service package is running low. That way, they stay on top of their routine—and you protect your revenue.

Play 4: Encourage ratings and reviews

Encourage your clients to share their positive experiences at your business—and reward them for doing so.

Remind loyal customers to share their five-star experiences.

Enable the Feedback and Reviews Smart Marketing automation to send emails and/or text messages to recent clients asking for their feedback. You can share positive testimonials about your business with a website widget that populates any rating over 4.5 stars.

Someone leave a less-than-glowing review? You can quickly address their concerns and improve their experience moving forward.

Use the Ratings and Reviews template to kindly request that clients publish their positive feedback on a review site or the Mindbody app or mindbodyonline.com/explore. It’s all about the buzz!

Continue to use analytics to guide your email efforts.

Look to the Analytics dashboard in Marketing Suite to measure the effectiveness of your automations and campaigns. Here, track the numbers that mean the most to your bottom line, including:

• New Visits
• Visit Revenue
• Rescued Clients
• Net Promotor Score
• Feedback Responses
• Referral Offers Shared
• Referral Offers Claimed
• Email Opens
• Email Interactions
• And more

Your marketing efforts are a key part of creating experiences that delight customers—and keep them coming back. Marketing Suite’s automated tools make it as seamless and effective as possible to engage existing clients and retain new ones. You’ve got this—and we’re here to help.