3 Fitness Trends for 2021 to Futureproof Your Business

As we all wave goodbye to 2020, it’s tempting to put the whole thing behind us. But over the past year, we’ve witnessed some truly amazing ingenuity, adaptability, and grit from businesses and consumers alike, driving some surprising fitness trends shaping the industry of today—and tomorrow. In this session, we’ll dive into some of these trends from our newest Wellness Index report. You’ll hear how COVID-19 has impacted consumers, what’s trending for the year ahead, what virtual trends to consider, and how to plan for success in a fundamentally reinvented wellness industry.

We'll discuss:  

• How snackable workouts are taking a bite out of burnout 
• What “gymtimidation” is—and how to help clients overcome it 
• The continued rise (and long-term potential) of virtual fitness