Cultivating Community: Embracing Diversity & Inclusion in Your Wellness Business

Community and the feeling of belonging is one of the most common reasons why a customer might choose your studio, salon, or spa over your competitors. You've gone to great lengths to make your space as welcoming as possible, but it's important to make sure everyone who walks through your doors feels at home. This panel includes several business owners who have deliberately set their business goals around creating inclusive spaces. Here they discuss the tactical strategies they’ve used to create an environment that feels approachable for all.

We'll discuss: 

• Why diversity, equity, inclusion, and belonging (DEIB) boosts your bottom line
• The different lenses of DEIB (race, gender, neurodivergence, disability)
• How you can market to a diverse audience
• Ways to build DEIB practices into your staff training
• How DEIB practices facilitate community relationships and broaden your network