The Best Ways to Promote Your Livestream Classes, Virtual Sessions, and Workout Videos
August 20, 2024
Livestreaming is not only an essential tool to expand your class capacity — but can also increase your reach and engagement. By broadcasting real-time content to your clients and prospective members, you build personal connections with them. You can bring in people from all over the world to work out with you—provided they know where to find you. Incorporating livestreaming into your marketing strategy can bring your community and business to new heights. That’s why it’s important you promote your livestream fitness classes and on-demand (or pre-recorded) workouts.
Here are a few ways you can make sure you’re getting as many eyes as possible on your video content.
1. List your livestream class on Mindbody
Are your livestream classes available through your Mindbody schedule? Did you know that people all over the world can easily find and discover virtual classes on the Mindbody app?
Make sure your livestream shows up by enabling “livestream” at the service category level. You’ll also want to add the word “virtual” in front of your class name (for example, Virtual Power Flow). If you usually use class names, now may be the time to use a more standard format so that people unfamiliar with your brand can discover your offering.
Pro tip: Want even more of a boost on the Mindbody app? Create a promoted digital intro offer for people to try your virtual offering or use dynamic pricing to boost the visibility of your livestream. For more on pricing your digital offerings, check out this guide.
2. Reach out in their inbox
Emailing your clients is an effective way to build awareness for your online classes and sessions. Email your active members, occasional drop-ins, and past members who are no longer local. It’s all about getting the word out to make sure your customers know that livestream is an option. Email is also an effective way to get customer feedback after your livestream and so you can get ideas on how to improve your livestream offering.
Not sure how to get started? There’s a template (a few, in fact) for that. In Marketing Suite, we’ve made it easy to plug in your info and hit send.
Learn more about how you can readily use these easy email templates here.
4. Update your digital presence
You want to make sure that anyone Googling your business knows that they can join your classes or workouts from any location. Also, you’ll want to highlight your virtual offerings as an option on your website as well as on Google & Yelp.
This is your chance to get your brand out there and expand your reach. Promotion is key to making sure people don’t miss the chance to sweat and connect with your business—no matter where they are in the world.