How to Strengthen Your Business Through AI-Powered Email & SMS Tools

Artificial intelligence (AI) has evolved from a theory to an actualized technology, appearing in mainstream applications and inventive tools. It powers everyday tasks such as scheduling our calendars, recommending recipes, and sending reminders about doctor appointments. AI has also moved into the professional landscape, particularly in marketing.    

From customer service to content creation, AI enables fitness and wellness business owners to improve their marketing efforts and connect with their audiences in more personalized and efficient ways, elevating customer engagement and business growth.  

Here's how AI can personalize and improve your marketing efforts, driving growth and resonating with your audience effectively. 

The power of AI marketing 

AI uses machine learning and language models to analyze large data sets, transforming them into actionable insights, automated tasks, and content. When used in marketing, it can support a multitude of tasks that help simplify and improve business operations, customer communications, and content creation. Integrating AI into your marketing efforts can help you:    

• Create personalized customer experiences
• Improve audience targeting
• Boost engagement across channels
• Automate customer journeys and touchpoints
• Strengthen lead generation strategies
• Create email campaigns
• Schedule SMS messages  

As a business owner in the fitness and wellness space, you want to regularly communicate with current and prospective clients to help strengthen relationships and engagement. Email updates and SMS reminders keep clients informed and engaged with your business, creating a sense of community and encouraging long-term loyalty. For prospective clients, email and SMS offer a direct way to showcase your services, promotions, and special offers, turning leads into clients.    

When used properly, AI can be highly beneficial to your business, helping you:    

• End writer's block: AI tools can help you generate content ideas, outline drafts, and refine your tone and style to engage and connect with your audience.
• Improve connections with your audience: Create automated customer journeys, easily nurture leads, and send personalized content with AI-powered email marketing and SMS text messages.
• Carve out time for other tasks: AI can reduce the stress of tedious, time-consuming tasks, giving you more time to strategize and focus on the big picture for your business.    

Email marketing and AI

Email marketing helps you connect with prospective and existing clients. Writing and sending emails may seem daunting, but it doesn't have to be. While AI doesn't replace all the work it takes to produce quality email marketing, it simplifies the process and helps you create eye-catching subject lines to get your emails noticed in the inbox.   

Beyond subject lines, AI can help create engaging body copy that encourages your readers to take action, driving the conversions your business needs. AI also allows you to set up triggers based on contact actions and where they are in their journey, ensuring your messages are timely and relevant. For example, you can automatically send a reminder email if a subscriber visits your spa's booking page but doesn't schedule an appointment.  

Email AI also segments your audience based on specific behaviors and interests. Using prompts and data from previous interactions, you can create campaigns that make every email personalized and targeted.  

SMS marketing and AI

Using AI in marketing allows your business to streamline tedious and repetitive tasks that are part of daily operations. You can create workflows that handle these tasks automatically. For example, workflows can trigger SMS notifications and update subscriber lists. Automated customer journeys can also analyze where customers drop off before signing up, scheduling a visit, or completing an opt-in form.   

Using SMS messaging for opt-ins and appointment reminders can enhance customer retention and attract new clients. This strategy is particularly popular among members of the Mindbody community, as many people have experienced the stress of realizing they're late for a class or appointment at least once.     

With the rise of AI, crafting messages that engage your recipients is no longer a challenging task. Like AI-powered email marketing, AI-powered messaging lets you generate text message copy based on prompts, include short links to your website or collection form, and follow the standard SMS messaging parameters, including character count, send times, and opt-in and opt-out requirements.    

The next generation of small business marketing

Whether you're running a spa, yoga studio, or salon, it takes a lot of time and effort. That's why the right tools can make the difference between an all-nighter spent writing and sending emails and a day focused on growth and connecting with clients. 

Through our partnership with Attentive, an AI-powered SMS and email marketing platform, we've integrated powerful automated marketing tools into our platform to streamline communication and connect with clients effortlessly.  

With Mindbody and Attentive, you can:  

• Ensure important messages are sent smoothly by setting action triggers in your workflow
• Craft compelling and valuable email and SMS copy for your audience
• Engage clients and prospects every step of the way 

Mindbody and Attentive can help your business reach new heights, from AI-powered email to automated SMS text messaging.