How to Create a Marketing Plan and Budget for Your Business

What’s the secret to long-term marketing success? Having a solid plan. To start your course of action, you’ll need to outline your business goals, define your target customers, and determine the individual strategies you’ll use to reach (and retain) clients. From there, you can determine how much budget to allocate to your marketing efforts to put these strategies to the test. 

Download this guide—and accompanying template—to draft the essential components of your very own marketing plan and budget, including:

• How you identify your business basics 
• Understanding your target market 
• Connecting with prospective clients 
• Setting a realistic budget 
• Identifying your key performance indicators (KPIs) to measure success