Mindbody Template
Business Plan Template for Your Hybrid Fitness Business
Template
Business Plan Template for Your Hybrid Fitness Business
If you plan to create a business with a hybrid model (both in-person and online training) for your fitness studio or gym, our editable PDF template will help you think through the various components of your business including:
- An executive summary, including the mission and vision of your hybrid fitness studio or gym, your service offerings, your ideal target market (for both in-person group training and online workouts), as well as an analysis of the current market and your competition.
- Organization and management, including how you (or a member of your team) will manage your business, your hiring needs, staff payroll and incentives (i.e., will staff be paid differently for in-person and online training?), software requirements, credit card processing, and more.
- Pricing and retention, including how you'll price your fitness services, what your sales process will look like, and how you plan to retain clients at your fitness studio or gym, long-term
- Marketing and sales, including how you plan to keep your fitness brand and experience consistent, how you'll incorporate virtual fitness offerings on your website, and how you'll launch and promote your new hybrid fitness services with social media.
- Equipment and retail, including the additional equipment you need to produce high-quality, virtual fitness classses (i.e. a microphone, camera, tripod, etc.) and any additional retail products you plan to sell.
- Financial projections, including start-up costs (equipment, retail inventory, legal and licensing fees, etc.), ongoing costs (rent, fitness instructor/personal trainer payroll, insurance, music, marketing, etc.), and how you plan to fund your business.
- Key performance indicators (KPIs) and future vision, including how you'll measure success over the coming months and how you plan to evolve your fitness business in the years to come.
Template
Business Plan Template for Your Hybrid Fitness Business
