A Franchisor's Guide: How to Make the Most of Your Franchise Conference

For franchisors, hosting an annual conference is an incredible opportunity to build your franchise community, offer industry updates and best practices, and ignite your franchise for the year ahead.  

For franchisees, a conference provides face-to-face time with leadership, the ability to network and learn from fellow attendees, and lasting motivation.  

In short, a franchise conference isn't simply an event—it's an investment in your organization and your brand.  

Want to make the most of your next conference?

Download our guide to learn how to:  

• Plan with franchisees in mind, including considerations for event timing, location, and duration 
• Develop a conference agenda, including how to plan industry-specific content, franchisee support, and opportunities for networking 
• Choose a keynote speaker, including considerations for budget, your brand, and the goals of your conference event 
• Incentivize event attendance with ongoing marketing efforts and discount offers and let new franchisees know they should attend  
• Prep your leadership team, including how to make each presentation as impactful as possible 
• Recognize your franchisees, including how to celebrate franchisee accomplishments at your event with simple—yet meaningful—awards