Mindbody CEO: Advice & New Features to Help Studios During COVID-19

You aren’t in this alone—and seeking out support for your business is paramount. Check-in with chambers of commerce, small business associations, local governments, and other advocacy groups about what relief may be available. (Here is a comprehensive list of resources where you can get started.)

In this video, Mindbody CEO Rick Stollmeyer shared his tips on what to do in the coming days and months:

Get digital

Video is a great way to maintain relationships (and memberships). We’re seeing growth in both virtual class offerings and class bookings across the board, especially in the Mindbody app. We’re also gearing up for the launch of Mindbody’s virtual wellness platform—there will be more information to follow, including a webinar on April 2. In the meantime, here’s how you can take advantage of the Mindbody app and your software as you navigate the virtual world:

• Make your digital classes bookable via the Mindbody app. This will help you track who attends, as well as easily communicate with them.
• Include the word “VIRTUAL” in all caps in the class name. We’ve created an enhanced search feature that will help people discover your classes.

If you aren’t offering digital services, read more about how to get started.

Look critically at your finances

COVID-19 and coronavirus stopped your business, but they haven’t stopped the bills. Now’s the time to think about how you can save money (or get creative about how to generate revenue.) We’ve created a guide to help you think through where you might be able to cut expenses.

Other things to think about:

• What should you do about your payments account?
• Can you rent out your gym equipment?
• What should you do about memberships? 

Around the world, the owners and staff of fitness studios, spas, salons, and integrative health centers are dealing with the impacts of COVID-19. While we’re all facing fear and uncertainty, we need wellness—and each other—more than ever.

Be sure to think about social support—social isolation can be tough for anyone, but as a business owner in the business of serving people, it’s especially hard. Join your peers in the Mindbody One community to share ideas and connect with others going through the same things as you.