10 Holiday Marketing Strategies for Your Med Spa

During the holiday season, med spas have an excellent opportunity to highlight their services in engaging and enticing ways. Not only are many med spa treatments and products perfect for gifting, but they can also be the ultimate way for your customers to unwind after a long year. 

In the spirit of gift-giving, here are ten marketing strategies to help your med spa increase sales and grow its membership this season. 

1. Host in-person events

The holiday season is about getting together with friends, family, and communities to celebrate, reflect, and create new memories. This makes it an ideal time for your med spa to invite existing members and their guests for a festive holiday event. You'll get to show your clients how appreciative you are of their business while introducing them to new products, services, or holiday specials. An event like this will show your med spa clients how much they mean to you and allow you to connect with potential new customers.  

Consider these ideas for your event: 

• Holiday open house or party  
• Cocktail hour or meet-and-greet with your team  
• Potluck meal with a tour of your location  
• Treatment or product demonstrations  

Pro tip: Promote your events in advance through customized email campaigns, text messages, in-house displays, and word-of-mouth—record contact information for everyone who walks through your door. After the event, you can organize a follow-up campaign to promote discounts, packages, and add-ons and stay at the top of their mind.  

2. Expand your reach with a virtual event

Virtual live events are a great alternative to in-person gatherings and an inclusive way to get customers who couldn't attend the live event in on the fun. This can be as easy as a Facebook or Instagram Live holiday "wine and shop" party. Get people excited by offering a 15% discount on purchases made within 24 hours of the event to clients who virtually bring a friend.   

Plan questions and activities to boost engagement, and offer discounts, coupons, bundle specials, draws, or prizes for participation.  

Other ideas for holiday medical spa virtual events include:  

• Treatment demonstration via Zoom, Facebook Live, or Instagram Live  
• Product demonstration for skincare treatments  
• New product launch with demo or explanation  
• "Ask-me-anything" with a provider  

Pro tip: Before you go live, always be sure to test-run your sound and video quality, background, and any technical settings that might need adjusting. Avoid sounding scripted, but do prepare a structure for your narrative. Leave time for audience participation through a Q&A session or even a feedback survey.  

3. Sell retail bundles and holiday baskets

If you want to boost your med spa retail sales, limited-time bundles and holiday gift baskets are fun ways to incentivize purchases. Bundles and baskets make it easy for clients to gift spa products and can be the perfect way for customers to treat themselves to something unique and special.   

Build a basket with a few of your most popular products, add some holiday flair with festive packaging and messaging, and maybe even toss in some surprise extras—like product samples, sweet treats, or mystery coupons. Or, keep things simple with smaller bundles that pair less popular products with your bestsellers. This way, you can sell products that might otherwise go unclaimed on your shelves.  

Pro tip: Be sure to promote these offers and discounts early and often across every marketing channel, including email marketing, social media, and your physical space. Spreading the word is the first—and perhaps most important—step toward generating more retail revenue.

4. Highlight your gift cards

You probably already sell gift cards throughout the year as part of your staple med spa marketing strategy, but the holidays are when you should lean into promoting them.   

Encourage members to purchase gift cards as holiday gifts for friends and family. Use messaging that showcases all that gift cards can be used for, from one-time treatments to the retail products you offer. Give members ideas of who might enjoy receiving a med spa gift card—think teachers, essential workers, mothers-in-law, and coworkers.  

Pro tip: Make it easy for customers to buy your gift cards. Give them the option to buy online, via mobile, or in-store, and allow gift cards to be picked up, mailed, emailed, and printed.  

5. Give gift-givers a little something extra

Very few people will turn down an opportunity to treat themselves for free. So, give them what they want! Reward gift buyers for their purchases by offering discounts on services or products. For example, create a holiday spa promotion like this: "Buy a gift card and get 15% off your next service" or "Spend $100 on gift cards and get a free $20 gift card."  

Whether the buyer keeps the freebie for themselves or gifts it to another person, you'll gain two customers from one transaction. You can also reward customers with something they can use, like a free 10-minute aromatherapy scalp massage or a discount on a specific service.  

6. Engage members online with social media challenges

A social media challenge is a simple marketing tactic that encourages engagement with existing followers, garners user-generated content, and can even attract more social media traffic, leads, and sales. For example, you could organize a seven-day Instagram challenge during the holiday season. Each day, there's a different theme, and you encourage followers to post photos using a specific hashtag.  

A few potential challenge ideas include asking your followers to share:  

• Their skincare routine  
• Their face with their favorite face mask  
• Their favorite beauty meme or quote  
• Their best anti-aging tip  

Pro tip: Incentivize participation by randomly selecting winners for gift baskets, gift cards, or other fun giveaways unique to your medical spa.   

7. Create an email marketing campaign

Email is a tried-and-true digital marketing medium any time of year, and the holiday season is no exception. Reach your audience wherever they are with personalized messages you can automate to send at just the right moment. Create a holiday marketing campaign to promote seasonal discounts and deals, spread the word about upcoming events, and remind customers to book a service for the perfect holiday glow.  

Pro tip: Mindbody's Marketing Suite can help you promote your seasonal specials through customized email announcements, weekly newsletters, and new-client welcome emails.  

8. Get festive with your seasonal promos

Think outside the box about your seasonal offers. For instance, offer a different special deal each day for 12 days leading up to the holiday. These deals can include discounts on services like facials and laser treatments, as well as retail products and complimentary add-ons.  

To attract new clientele, create a special introductory offer that motivates them to try your business. For example, offer 50% off on the first service or create a "welcome package" that includes popular treatments at a discounted rate. This provides new clients with a comprehensive experience of your services. 

Pro tip: When creating and promoting special offers, set a deadline to urge prospective customers to purchase before it's too late.  

9. Implement text message marketing

Do you want to build even more personalized connections with your customers? If so, text message marketing is the way to go. You can easily include a blurb about holiday promos in individual texts for appointment reminders and follow-ups or send a mass message to all your clients to let them know about all your exciting offers.  

Pro tip: With Messenger[ai], you can seamlessly text marketing messages to your customers, and they can also send messages back to ask questions, schedule appointments, and even make purchases.  

10. Offer weekly in-house service specials 

Each new week brings the opportunity to freshen things up. Try $10 off your next massage or beauty service the week after Thanksgiving or a free $25 gift card for each $100 gift card purchased. Remember, these don't have to be anything big (or costly for your business), just something for clients to feel appreciated and to get excited to rebook their next appointment. A little buzz can go a long way in attracting more clients to your business and keeping your existing ones happy.  

The holidays are when people seek out thoughtful, meaningful gifts for their loved ones. But in the middle of the hustle and bustle, many also search for ways to treat themselves. By tapping into your bag of holiday marketing tips and tricks, you can give them the perfect blend of gifts for their friends, family, and themselves.