A Step-by-Step Marketing Plan and Budget for Your Medical Spa

Any medical practice with elective healthcare services needs a smart, thoughtful marketing plan to bring in potential patients for treatments. And unlike injectables for wrinkles, there’s no wonder drug when it comes to medical spa marketing; it’s partly about social media, partly about smart and timely outreach to existing patients—and honestly, partly about just giving your most creative medical spa marketing ideas a try.

Download our free marketing plan and budget template (and step-by-step guide) for a thorough walkthrough of medical spa marketing, including:

• Questions to get you thinking in terms of a target audience and the ideal patients you want to attract to your spa

• How to get those happy spa patients to leave customer reviews on places like Google My Business, Yelp, and Bing

• How to know it’s time to expand beyond “word-of-mouth referrals”

• Which tactics to consider for your marketing mix, from online ads to cross-promotion efforts with other local businesses

• Which marketing strategies deserve a dedicated spa staff member (hint: social media)

• When to take advantage of your partnerships with device and injectables vendors in the spa industry, like CoolSculpting®

• How to track your new patient offers to see whether they make for an enticing call-to-action

Whether you’re newly opening a medical spa, expanding your existing medical practice to now offer med spa services, or simply looking to get more diligent about your marketing, there’s something for everyone in this marketing budget and template.

We’ll take you along every step of the med spa customer journey, from Awareness to Advocacy, and ask questions that get you thinking about your spa marketing strategies the whole way through. Maybe most importantly, we’ll ask you to think a little deeper about who you are as a medical practice—in other words, what you offer your patients that no one else can match.