How to Motivate Your Franchisees

No matter what your industry, the success of your franchise depends on the success of your franchisees. 

As a franchisor, you're not only responsible for managing your franchisees, but also motivating them. So, for your entire franchise to be successful, it's crucial your corporate office maintains strong relationships with, and provides ongoing support to, each of your franchisees. 

Your franchisees rely on your corporate team for support and best practices. And the culture you create at the top of your company is passed right along to franchisees' (and your!) clients.  

Download our checklist to get tips for motivating your franchisees from the start and building successful franchisor and franchisee relationships, including:  

• How to pick the best franchisee candidates from the start (HINT: Look for people who are already part of your franchise family and already love your franchise)  

• Different ways to check in with your franchisees regularly to keep them connected to your franchise corporate office, including how to provide inspiration and ensure franchisees get the ongoing support they need 

• Methods to get struggling franchisees back on track with franchise business manager outreach, at-risk franchisee programs, and help from your all-star franchisees  

• Tips to foster a community for franchisees that can facilitate discussion of brand and marketing best practices and build relationships between franchisees 

• How to make the most of your annual franchise summit—a perfect opportunity to inspire franchisees, recognise top performers, provide in-person support from the corporate franchise office, and outline upcoming franchise initiatives (think marketing campaigns, new systems, software updates or additions, etc.)