20 Must-See Fitness Websites

First impressions matter, especially online. Your website is often the first interaction prospective clients have with your fitness business, making it essential to grab their attention and highlight what sets you apart. 

These 20 standout fitness websites not only captivate visitors but also go above and beyond to showcase their unique value. 

With a bright and breezy vibe, Pilates Republic’s website mirrors its studio space and workouts, which are designed to both inspire and uplift. 

Features to notice:

• Rotating homepage highlighting current offerings 
• Simple navigation with a “Schedule” button that stands out 
• A helpful class "cheat sheet" with suggestions for newcomers to Pilates 

From popular classes like TRX and rowing to yoga and even golf fitness, their facility may have a lot to offer but It’s Working Out's website organizes its offerings seamlessly. 

Features to notice:

• Detailed FAQ (Frequently Asked Questions) page 
• Testimonials from current clients throughout the site 
• Embedded class schedule (thanks to Mindbody’s Branded Web schedule widget)

Though this studio’s classes are fit for beginners, The Fitz Pilates's website is anything but elementary. With a strong brand vibe, professional photography, and simple but informative web pages, The Fitz Pilates is a site worth scrolling. 

Features to notice:

• Written website content that oozes brand authenticity 
• A homepage that features a video and a prominent call-to-action to the studio’s new client promotion 
• A page dedicated to new students, featuring detailed FAQs (in the studio’s branded voice, of course) 

Women-only gyms are a rare find but Femnomenal Fitness stands out as a boutique gym with a vibrant online presence. Its thoughtfully designed website highlights its owner and lead instructor while emphasizing the gym’s mission to empower women through a supportive and inclusive community. 

Features to notice:

• Client testimonials on the homepage 
• A page dedicated to outlining membership options with pricing 
• Detailed instructor bios, including certifications, specializations, and personal philosophies 

The Danceworks London website displays a clean and minimalist design, which makes it easily readable and visually engaging. High-quality photos and videos depict the various dance classes and events.

Features to notice:

• A membership page with helpful information on opening an account and benefits, such as discounts at local businesses 
• Detailed dance packages with an easy-to-use "Buy" button 
• Client testimonials throughout the website 

Well-known for its intense 45-minute workouts, Burn Boot Camp offers website visitors a seamless and immersive experience. With multiple locations nationwide, users can easily navigate to the nearest gym, ensuring convenience and accessibility. 

Features to notice: 

• An up-to-date class schedule that highlights today's workouts
• Details on available workouts, safe training practices, and options tailored for all fitness levels 
• A video that showcases the gym's 45-minute workouts 

Orangetheory’s website effectively combines aesthetic appeal with practical functionality. With over 1,500 locations nationwide, it instantly directs users to the nearest gym and offers options to join or try a class.

Features to notice:

• Tools like the heart rate monitor explainer and detailed FAQs page 
• A thorough explanation of the gym's user-focused design and the science behind the workout 
• Information on membership options and benefits 

The StretchLab website stands out for its clean, bright, and approachable design and high-quality images and videos. It immediately communicates the benefits of assisted stretching for flexibility. 

Features to notice:

• An overview for first-timers on how StretchLab works 
• A page explaining its MAPS 3D body scanning tool 
• The inclusive and welcoming website highlights how stretching benefits people of all ages and fitness levels 

Whether you're new to pole and aerial hoop fitness or a seasoned professional, Pole Pressure’s website has something for everyone. You're immediately welcomed by vibrant visuals and a warm, inclusive, and diverse vibe. 

Features to notice:

• Video commentary and testimonials from clients 
• Detailed descriptions of various classes ranging from beginner to advanced, along with recommendations for appropriate levels to sign up for 
• A dedicated page that showcases students and features the "Student of the Month" 

Oasis Fit's unique approach to fitness and wellness is evident on its vibrant website. It immediately stands out with bright colors, a video of clients working out, and a user-friendly layout. 

Features to notice:

• Transparent membership options that detail pricing and services included 
• An up-to-date embedded class schedule (via Mindbody’s Branded Web schedule widget) 
• Clear class options explaining their benefits and potential visitor needs 

The CycleBar website reflects the sleek, modern design of its facilities, featuring a recognizable red and black color palette. The homepage image captures the brand's high-energy cycling experience. 

Features to notice:

• CTAs like “Book Your First Ride”, “Book This Studio” and a promotional offer banner are strategically placed, encouraging immediate action 
• An intuitive and convenient tool helps visitors quickly find their nearest studio 
• Clear details on cycling class types help prospective clients make informed decisions 

Bright and easy-to-navigate websites instantly attract potential clients. Blink Fitness's website accomplishes this with its bold colors, along with clean, engaging, and inclusive photos and videos on the homepage. 

Features to notice: 

• The limited-time offer banner on the homepage stands out to visitors 
• Membership options are clearly laid out, making it easy for potential members to choose the right plan 
• CTAs like “Join Now” and "Free Trial” guide users toward signing up or learning more 

The Club 300 NYC website displays a bold, yet simple color scheme and layout. It highlights how it distinguishes itself through a science-driven approach to fitness. 

Features to notice: 

• Engaging videos that showcase their various offerings 

• A "Visit Us Today” page that details current promotional offers 

• Informative pages that outline each service and the tools used 

The Bikram Yoga Works website reflects the studio's commitment to holistic wellness through its soothing visual design and user-friendly navigation. The aesthetic appeal and intuitive layout make it inviting. 

Features to notice: 

• Clear, bright, and diverse imagery 
• An informative overview of each class and easy booking through Mindbody 
• A homepage banner and pop-up highlighting promotional offers 

Against the backdrop of its dark color palette, the solidcore website features a sleek and modern design that represents the brand and studios. The website is clean and user-friendly, with high-quality images that stand out effectively. 

Features to notice: 

• A new clients page that outlines how to prep, what to expect during class, and recover tips 
• Membership options and the associated perks 
• Details about each exercise movement and the specific body parts they target 

Staying true to its "prettiest place to party" branding, the Studio Goddess website captures its celebratory spirit with a lively pink color palette. It features photos and videos that showcase the studio's fun and exciting offerings, including pole dancing and hip hop line dance lessons. 

Features to notice: 

• Google reviews and its Instagram account are embedded on the home page 
• An embedded and easy-to-use class schedule through Mindbody’s Branded Web schedule widget 
• A "new babes" page that provides new clients with various information, such as what to expect and what to wear 

The SkyClub Fitness website uses compelling visuals and a black-and-white color palette to highlight its premier fitness and spa services. The website is clean and modern, creating a welcoming and intuitive browsing experience. 

Features to notice: 

• Pages detailing its yoga, spin, and personal training classes 
• Informative instructor bios, including their backgrounds, certifications, and specializations 
• A straightforward menu structure that allows users to easily access information about schedules and contact details 

Upon visiting the Cumbe website, you're greeted by vibrant and high-quality dance visuals, which embodies the organization's mission for "everyone to feel the joy and vitality of rhythms rooted in Africa." The website's overall design perfectly reflects the African and Diaspora cultures.  

Features to notice: 

• A clear overview of Cumbe's mission, values, and core values 
• Diverse and inclusive imagery 
• An embedded and easy-to-use class schedule through Mindbody’s Branded Web schedule widget 

Lagree213 aims to infuse energy and vibrancy into the brand, which is reflected in the website's bright and cohesive color palette. The site effectively combines engaging visuals with easy functionality, creating a user-friendly platform that clearly communicates the studio's offerings and brand identity. 

Features to notice: 

• "Book a class" and "New member specials" that stand out 
• A page dedicated to FAQs and studio policies 
• A convenient and updated class schedule that's embedded using Mindbody’s Branded Web schedule widget 

Bring your brand and website to life

A well-designed website is a powerful tool for attracting and engaging clients while showcasing what makes your fitness business unique. Whether you’re building a new site or enhancing an existing one, take inspiration from the sites listed above to elevate your online presence.