A Step-by-Step Guide to Facebook Marketing

The most widely used social media platform, Facebook, is a key marketing tool to attract and engage customers online. However, simply having a Page isn’t enough. Small businesses must optimise their Facebook presence by consistently posting (or scheduling) creative content, connecting with customers, and consulting Insights regularly to evaluate their strategies.

Ready to get started? Download this guide to learn how to use Facebook to promote your business, including:

• How to create and optimise your Page
• Facebook content basics
• Facebook post dos and don’ts
• An introduction to Facebook ads