Marketing Suite Playbook for Salons, Spas, and Wellness Businesses

Now's the time for salons, spas, and wellness businesses to reengage clients and make sure their brands are top-of-mind. A great way to do it? Email marketing.

Connecting with clients is easy with Marketing Suite. You can readily personalise templates to share promotions and other content and automate email campaigns.

Download the Marketing Suite Playbook for salons, spas, and wellness businesses and get your new retention strategy in the wake of COVID-19. We've come up with four "plays" to help you come back stronger than ever.  

• Play 1: Reboot your business with a ready-to-use Welcome Back template and communicate pertinent info about reopening (including any cleaning procedures, a link to your reopening client waitlist, new products you're selling, pertinent details about your new check-in process, and any modifications to pricing, hours or service menu that customers need to know)
• Play 2: Promote products, services, and memberships with the New Client template (an email marketing template that shares all the must-have products and add-on services you offer with new customers) and automatically send the benefits of becoming a member at your spa, salon, or wellness business with the Become a Member email marketing template 
• Play 3: Win back lost clients with promotional email campaigns and have Marketing Suite reconnect your salon, spa, or wellness business with clients—automatically with the 45 Day Reengagement automation and email marketing templates that make it easy to create compelling emails with a call-to-action to book and buy (and with Offer Builder you can even spotlight existing promotions in your Mindbody software with a CTA for a smooth checkout for your clients)
• Play 4: Encourage ratings and reviews from your clients with automations and email marketing templates that remind loyal customers to share their five-star experiences on review sites and social media (strengthening your salon, spa, or wellness business's brand and making it more tempting than ever for new clients to check out your business) 

As you reopen, marketing—and email marketing specifically—is more important than ever. With our Marketing Suite playbook, you'll have everything you need to hit the ground running to welcome your customers back and move forward with an email marketing strategy that's stronger than ever. 

Play 1: Share the latest

New services, new hours, or new team members? Tell your clients about the latest happenings at your business.

Keep clients up to date.

A lot can change at your business in a short time. Maybe you’re offering a new facial or nail service. Perhaps you have a new member of your team or extended hours. Whatever it might be, share the latest and greatest with clients in the What’s New template. They’ll be thrilled to have (even more) reason to come in.

Play 2: Promote services, memberships, and products

Let your clients know all about the amazing services and products you have waiting for them.

Let Marketing Suite do the work for you.

Make the most of each appointment (and improve your bottom line) by increasing your average ticket value.

Have Marketing Suite promote add-on services and must-have products every time your clients book. For new clients, you can send the New Client Special template to further entice them to spend.

Recurring revenue never hurt anyone, either.

Turn on the First-time Visitor Welcome automation, and send your first-time clients an email detailing the benefits of becoming a member at your salon, spa, or wellness business. You can take advantage of readymade messaging, too, with the Become a Member template.

Play 3: Win back lost clients with promotions

Haven’t seen some of your clients in a while? Let’s change that.

Marketing Suite can help you reconnect—automatically.

There might be any number of reasons your clients haven’t been to your business recently. No matter the reason, you need to check in. In the past, you may have gone through the painful process of segmenting lapsed clients in an effort to reach out.

No need for that level of effort anymore. Marketing Suite does it for you. Set the 45 Day Re-engagement automation and send emails to all clients who haven’t come to your business in the past 45 days. Send a promotional offer with the Spring Special template or the Buy a Series and Save template.

Use Offer Builder to spotlight existing promotions within your software directly in the email. Marketing Suite’s email editor automatically generates a call-to-action (CTA) button that makes it easy for clients to check out.

Keep clients coming back again and again.

With new, advanced segmentation in Marketing Suite, clients receive an email and/or text when a service package is running low. That way, they stay on top of their routine—and you protect your revenue.

Play 4: Encourage ratings and reviews

Encourage your clients to share their positive experiences at your business—and reward them for doing so.

Remind loyal customers to share their five-star experiences.

Enable the Feedback and Reviews Smart Marketing automation to send emails and/or text messages to recent clients asking for their feedback. You can share positive testimonials about your business with a website widget that populates any rating over 4.5 stars.

Someone leave a less-than-glowing review? You can quickly address their concerns and improve their experience moving forward.

Use the Ratings and Reviews template to kindly request that clients publish their positive feedback on a review site or the Mindbodyapp. It’s all about the buzz!

Continue to use analytics to guide your email efforts.

Look to the Analytics dashboard in Marketing Suite to measure the effectiveness of your automations and campaigns. Here, track the numbers that mean the most to your bottom line, including:

• New Visits
• Visit Revenue
• Rescued Clients
• Net Promotor Score
• Feedback Responses
• Referral Offers Shared
• Referral Offers Claimed
• Email Opens
• Email Interactions
• And more

Your marketing efforts are a key part of creating experiences that delight customers—and keep them coming back. Marketing Suite’s automated tools make it as seamless and effective as possible to engage existing clients and retain new ones. You’ve got this—and we’re here to help.